Don't Name Them. - Avoid | Deny | Defend™

DON'T NAME THEM.
It's Simple But Effective.
What You Do Matters.™

The Plan.

• Encourage law enforcement and other agencies/organizations to sign on.
• Have individuals sign petitions encouraging media outlets to move their focus from the shooters to the victims and the heroes.
• Have a general media announcement to get the word out.
• Develop a message that anyone can send to the media in the wake of a shooting.
• Develop letters to the editor and other materials that can be sent to media outlets by individuals.

Don't Name Them.
• Some shooters are motivated by a desire for fame, notoriety, and/or recognition.
• When the media focuses on the shooter, they provide this fame, notoriety and recognition.
• This focus allows the shooter to accomplish one of his goals, and validates his life and actions.
• Media coverage can create a contagion effect producing more shootings.
• Some shootings may be prevented by removing one of the incentives.
• We encourage the media and others not to name the shooters or focus on their lives.
• The shooters should be as unrecognized in their deaths as they were in their lives.
• Media coverage should focus on the victims and the heroes.

The ALERRT™ Center at Texas State University:
Since 2002, we have trained more than 130,000 law enforcement officers in 50 states, Puerto Rico, Guam, and the District of Columbia in the Advanced Law Enforcement Rapid Response Training (ALERRT) ™ standard for active shooter response, primarily through federal and state funding.
Law enforcement officers and agencies are frequently requested by schools, businesses, and community members for direction and presentations on what they should do if confronted with an active shooter event. The Civilian Response to Active Shooter Events (CRASE) course, designed and built on the Avoid Deny Defend™ strategy developed by ALERRT™ in 2004, provides strategies, guidance and a proven plan for surviving an active shooter event. Topics include the history and prevalence of active shooter events, the role of professional guardians, civilian response options, medical issues, and drills.

Contact ADD@ALERRT.org for more information.
Individuals Are Not Authorized To Sell, Charge or Otherwise Profit
from instructing or presenting the Avoid Deny Defend® protocol to the community.
Successfully completing the Advanced Law Enforcement Rapid Response Training (ALERRT)® Civilian Response to Active Shooter Events (CRASE) Train the Trainer course does not allow participants to certify other law enforcement professions or individual as CRASE instructors. CRASE participants and others who learn the Avoid-Deny-Defend® protocol are authorized to deliver this information through their agencies or in a volunteer capacity, and are not allowed or authorized to sell, charge or otherwise profit from instructing or presenting the ALERRT® CRASE course material and/or Avoid Deny Defend®. This training was developed and delivered through federal and state grant funds, and cannot be used for profit or income by end users. ALERRT® and Avoid Deny Defend® are registered trademarks owned by Texas State University and the Texas State University System. The content of all ALERRT courses are copyright protected and are the intellectual property of ALERRT at Texas State University. Any for-profit or commercial use of vital information without express written permission of the ALERRT Center at Texas State University is punishable under intellectual property laws and the US Criminal Code provisions.

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