DON'T NAME THEM.
It's Simple But Effective.
What You Do Matters.™
The Plan.
• Encourage law enforcement and other agencies/organizations to sign on.
• Have individuals sign petitions encouraging media outlets to move their focus from the shooters to the victims and the heroes. • Have a general media announcement to get the word out. • Develop a message that anyone can send to the media in the wake of a shooting. • Develop letters to the editor and other materials that can be sent to media outlets by individuals. |
Don't Name Them.
• Some shooters are motivated by a desire for fame, notoriety, and/or recognition. • When the media focuses on the shooter, they provide this fame, notoriety and recognition. • This focus allows the shooter to accomplish one of his goals, and validates his life and actions. • Media coverage can create a contagion effect producing more shootings. • Some shootings may be prevented by removing one of the incentives. • We encourage the media and others not to name the shooters or focus on their lives. • The shooters should be as unrecognized in their deaths as they were in their lives. • Media coverage should focus on the victims and the heroes. |